US EditionUS Open offers home court advantage to top brands
The US Open introduced a mixed doubles format and attracted nearly 1 million attendees, boosting revenue beyond last year's $560 million record, benefiting sponsors like Tiffany and Rolex.
- This weekend marks the conclusion of the final major tennis event of 2025, held in Queens, New York.
- This year follows USTA's $800 million self-funded transformation launched in May to boost attendance and enhance fan and hospitality experiences.
- The renovations add luxury spaces like Bunker Suites with courtside seats and private lounges, while stars like Taylor Townsend showcase new apparel from her TT label.
- Last year’s record attendance reached 1.04 million, while sponsorship and broadcast deals exceed $2 billion, making the event a key platform for affluent brands and networking.
- The USTA aims to complete new player facilities and stadium upgrades by 2027, signaling ongoing efforts to expand revenue and elevate the overall tournament experience.
64 Articles
64 Articles
An inside look at the US Open’s $800 million push into building more luxury spaces for fans
The 2025 U.S. Open tennis tournament comes to a close this weekend, and change is afoot for future events. That’s because the United States Tennis Association (USTA), the organization in charge of running the year’s final major tournament in Queens, New York, announced in May that it’s launched an $800 million self-funded “transformation” to the grounds. The organization released new renderings of the plans for its luxury suites, which it shared…
InsideNoVA.com
US Open offers home court advantage to top brands
The US Open, the last Grand Slam of the tennis calendar, has become a coveted money-making opportunity for the world's top brands, in everything from banking to ice cream, generating hundreds of millions of dollars.
US Open Offers Home Court Advantage To Top Brands
The US Open, the last Grand Slam of the tennis calendar, has become a coveted money-making opportunity for the world's top brands, in everything from banking to ice cream, generating hundreds of millions of dollars.
Coverage Details
Bias Distribution
- 44% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
