U.S. new-vehicle prices top $50,000

Wage growth outpaces increase in new vehicle prices, affordability concerns persist

Consumers are increasingly gravitating toward more affordable vehicle models, pressured by average new vehicle transaction prices holding at or near $50,000.

U.S. new-vehicle prices top $50,000

The average transaction price (ATP) for a new vehicle in the U.S. returned above US$50,000 in August, with Kelley Blue Book reporting increases across each of the market’s five highest-volume segments. According to the Sept. 10 report, the industry ATP reached US$50,089, up 0.5 per cent from July and 1.9 per cent from August 2025.... Read more »