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Converged TV Demands Holistic Video Advertising Strategy: Mediahub’s Michael Piner – Beet.TV

Summary by Beet.TV - The Root to the Media Revolution

Consumers are dividing their viewing time among a growing variety of devices that include everything from smart TVs to mobile phones to wearables. This more complex environment has pushed brands and media buyers to devise strategies to engage cross-platform audiences. “What we’re doing very simply is taking a holistic approach to video that really is about video everywhere on all screens, and really goes beyond linear and streaming across all vi…

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Beet.TV - The Root to the Media Revolution

Converged TV Demands Holistic Video Advertising Strategy: Mediahub’s Michael Piner – Beet.TV

5 days ago

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