US EditionUS holiday online sales growth to slow on economic uncertainty: Adobe Analytics
Adobe projects a 5.3% rise in U.S. holiday online sales, with Cyber Monday forecasted to reach $14.2 billion amid cautious consumer spending and increased use of installment plans.
- On Monday, Adobe Analytics projected U.S. online sales will rise 5.3 per cent to $253.4 billion between November 1 and December 31 as macroeconomic uncertainty pressures spending.
- Macroeconomic uncertainty is prompting U.S. shoppers to prioritise essentials and cut discretionary purchases amid shifting trade policies under the Trump administration and persistent inflation this year.
- Mobile shopping will drive 56.1 per cent of online spend, while Buy Now Pay Later services add $2 billion and are expected to reach $20.2 billion, mostly via mobile devices.
- Over the five-day Cyber Week, Adobe projects it will drive $43.7 billion or 17.2% of online holiday spending, with Cyber Monday expected at $14.2 billion, the season's largest online day.
- Compared with the 10-year average, Adobe projects online holiday sales growth will be below roughly 13 percent, despite discounts up to 28 per cent and category demand in electronics, apparel, and furniture.
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13 Articles
US holiday online sales growth projected to slow on economic uncertainty
U.S. holiday online sales are expected to grow at a slower pace this year, according to projections by data firm Adobe Analytics released on Monday, as macroeconomic uncertainty continues to pressure consumer spending. Adobe expects U.S. online sales to rise 5.3% to $253.4 billion between Nov. 1 and Dec. 31 this year, compared with an 8.7% rise last year. Cyber Monday, a major online shopping event that takes place on the Monday after Thanksgivi…
US holiday spending to reach $253B as AI, BNPL reshape shopping, Adobe forecasts
Online shoppers in the US are expected to spend $253.4 billion this November and December, a 5.3% rise from last year, according to Adobe Inc. But this holiday season’s growth story is not just about how much consumers are spending — it’s about how they are spending. Artificial ...
US holiday online sales growth to slow on economic uncertainty: Adobe Analytics
U.S. holiday online sales are expected to grow at a slower pace this year, according to projections by data firm Adobe Analytics released on Monday, as macroeconomic uncertainty continues to pressure consumer spending.Adobe expects U.S. online sales to rise 5.3 per cent to $253.4 billion between November 1 a
U.S. holiday online sales growth to slow on economic uncertainty, Adobe Analytics projects
WASHINGTON, D.C. October 8, 2025 — U.S. holiday online sales are expected to grow at a slower pace this year, according to projections by data firm Adobe Analytics, as macroeconomic uncertainty continues to pressure consumer spending. Adobe expects U.S. online sales to rise 5.3% to $253.4 billion between November 1 and December 31, this year, compared with an 8.7% rise last year. Cyber Monday, a major online shopping event that takes place on th…
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