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Us-Dessous Giant Victoria's Secret Comes to Germany – Experts Express Criticism

Summary by tz.de
The well-known US-Dessous-Label opens its first German branch in Hamburg in the summer. Two further locations are to follow by the end of 2026.

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tz.detz.de
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The well-known US-Dessous-Label opens its first German branch in Hamburg in the summer. Two further locations are to follow by the end of 2026.

The well-known American brand is moving to the German inner cities. Where the first business will be created, is already certain.

Recently preoccupied with internal crises, the brand now aims to compete with Hunkemöller and other similar retailers in the notoriously difficult German market. A total of three Victoria's Secret stores are slated to open in Germany this year.

The US-American laundry brand Victoria's Secret opens its first business in Germany in the summer. The choice has fallen on Hamburg.

rnd.dernd.de
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LVZ - Leipziger VolkszeitungLVZ - Leipziger Volkszeitung

The well-known American brand is moving to the German inner cities. Where the first business will be created, is already certain.

·Germany
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The well-known American brand is moving into the German inner cities. Where the first business will be created, is already certain. The post Victoria-Secret plans branches in Germany first appeared on sales.

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abendblatt.de broke the news in on Friday, January 23, 2026.
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