U.S. Cyber Monday spending to hit $14.2 billion, Adobe forecasts, as AI fuels momentum
AI shopping tools and mobile purchases drive a 6.3% increase to $14.2 billion in U.S. Cyber Monday sales, with electronics, apparel, and furniture leading spending.
- On Dec 1, Adobe Analytics forecast U.S. shoppers will spend $14.2 billion on Cyber Monday, up 6.3% from 2024.
- Retailers launched early promotions and AI shopping tools are expected to shape purchases, with BNPL forecasted to drive $20.2 billion and surpass $1 billion on Cyber Monday.
- As of 6:30 p.m. EST, Adobe Analytics reported $9.1 billion in Cyber Monday sales, with electronics, apparel and furniture making up 57% of spending.
- If forecasts hold, this could become the largest online shopping day ever, with Adobe expecting $14.2 billion and the NRF estimating a $1 trillion holiday season, despite economic uncertainty.
- Adobe expects smartphones and wearable tech to account for 56.1% of online spending this season, worth $142.7 billion, while Cyber Monday has matured into a core holiday shopping day over two decades.
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153 Articles
Shoppers scoured for deals online on Cyber Monday and delivered strong sales for retailers
Shoppers scoured for deals everything from electronics to clothing on Cyber Monday, delivering strong sales for online retailers and capping a five-day spending spree that kicked off on Thanksgiving. Adobe Analytics reported that as of 6:30 p.m. EST on Monday,…
Cyber Monday spending to hit record $13.2 billion, BBB issues scam warning
Cyber Monday is expected to be the biggest online shopping day of the year, but experts warn it’s also one of the most active days for scammers hoping to take advantage of the surge in digital traffic.
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