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US cash, sponsored shirts and TV deals: how money took over English football
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1 Articles
US cash, sponsored shirts and TV deals: how money took over English football
Creativa Images/ShutterstockIt’s almost too easy to make the case that men’s football in England has become overly commercial. At the start of this season, one Premier League striker cost £125 million. And with an annual TV broadcasting deal worth £1.25 billion, more money is flying around the top level of the sport every year. But it hasn’t always been this way. So how has the sport become so dominated by commerce? This was what I wanted to fin…
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