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B&M Apologises for 'Serious Error' as Shoppers Given Urgent Warning
B&M recalled expired baby formula after a customer found products nearly a year out of date, with refunds offered to protect infant safety, the retailer said.
- The discount chain B&M apologised and launched an urgent investigation after issuing a recall over a date-related issue in Aptamil and Kendamil formula at UK stores, urging shoppers not to use affected products.
- After a customer complaint revealed a nearly year-old can, B&M said pricing and stocking errors allowed expired formula discounts despite industry rules prohibiting discounts on infant formula.
- The recall notice affects specific Aptamil and Kendamil products, covering Aptamil First Infant Milk Powder product code 348054 and Kendamil Infant Milk product code 422378.
- Customers are instructed to return out‑of‑date formula to B&M stores for a full refund or replacement, as expired formula can lose nutrients and might not be safe for babies.
- Danone UK & Ireland said it was made aware that out-of-date Aptamil First Infant Milk Powders and Follow-On Milk ready-to-drink liquids were discounted by B&M and noted formula is highly regulated with strict global marketing standards.
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