Urban Outfitters’ New Store Design Is Far from the Mark

Urban Outfitters’ New Store Design Is Far from the Mark

Urban Outfitters is launching a new store experience—one they insist is driven by “customer insight and market preferences.” Walk in and the whole thing feels less like a modern retail vision and more like a 90s Limited Too reboot that nobody asked for. By year-end, Urban plans to open three of these new stores, with seven more coming in 2026. But instead of winning Gen Z over, the redesign risks pushing them further away.In the revamp, Urban is…