Upcycling rice bran skincare project to revitalises Toyama’s economy

Upcycling rice bran skincare project to revitalises Toyama’s economy

Mizuhashi Hojudo has launched a new initiative to develop sustainable skincare by upcycling a by-product of local rice production, aiming to tackle modern skin issues while revitalising the regional economy. They call it the “Japan’s Best Skin Project,” and will use the company’s 77 years of pharmaceutical expertise to transform local resources into solution for a growing issue: the rise in skin problems among young people, attributed to factors…