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Unrivaled Announces NIL Deals with 14 College Players

UNITED STATES, JUL 19 – Unrivaled signed 14 top college players to NIL deals to advance women's basketball amid ongoing WNBA collective bargaining challenges, continuing its mission to support athlete development.

  • On Saturday in Indianapolis, Unrivaled announced NIL deals with 14 NCAA women's players, headlined by JuJu Watkins, Azzi Fudd and Flau'Jae Johnson.
  • In its second year of NIL partnerships, Unrivaled, founded by WNBA stars Breanna Stewart and Napheesa Collier, completed its inaugural season this past March and again partnered with college athletes for NIL deals.
  • Players range from sophomores to seniors, including stars from USC, LSU and UConn, and LSU’s Flau'jae Johnson renewed a NIL deal after her first in December.
  • The Future is Unrivaled Summit presented by Samsung Galaxy will take place in Miami from July 31 to August 2, featuring basketball development sessions and content shoots.
  • Next year, Unrivaled could likely turn a profit, and is preparing for its second season starting in January, setting a precedent for athletes' growth and financial independence.
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On3 broke the news in on Saturday, July 19, 2025.
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