Uniqlo continues European expansion

Uniqlo continues European expansion

While major global fashion chains such as Zara and H&M are seeing their sales slow down, Japanese Uniqlo continues to grow, especially in the European market. The brand’s owner, Fast Retailing, has the ambition to become the world’s largest fashion retailer. Its strategy is quite different from typical fast fashion, focusing on durability and quality. Entering a Uniqlo store in Tokyo looks familiar: the lights are bright, the glass spaces are ne…