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Unilever's New Setup to Dispute the Retail Market

Summary by Globo
The “All Body Deo” will be marketed by the brands Rexona, Dove and Dove Men from 1 June. More than 50% of the marketing resources of the category of deodorants in the second half will be allocated to the new product.
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Unilever's New Setup to Dispute the Retail Market

The “All Body Deo” will be marketed by the brands Rexona, Dove and Dove Men from 1 June. More than 50% of the marketing resources of the category of deodorants in the second half will be allocated to the new product.

·Brazil
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Globo broke the news in Brazil on Friday, May 23, 2025.
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