Unilever sells The Vegetarian Butcher to JBS's Vivera - DutchNews.nl

Vivera plans to incorporate the Vegetarian Butcher. Together, the two meat substitute producers would gain a major position in the...

The company Vivera, which also makes meat substitutes, is taking over the brand.

Unilever Selling The Vegetarian Butcher To Vivera

Unilever has agreed to sell its The Vegetarian Butcher range to JBS-owned Vivera as part of its strategy to offload non-core brands. The consumer goods giant acquired the plant-based food brand in 2018 from founder Jaap Korteweg. It has since (more…) The post Unilever Selling The Vegetarian Butcher To Vivera appeared first on KamCity.

British concern Unilever is selling its meat substitute brand De Vegetarische Slager to competitor Vivera. The scale that this creates should, according to Vivera CEO Willem van Weede, 'accelerate the protein transition'.

The Vegetarian Butcher finds new home as Unilever strikes deal with Vivera

Unilever has announced plans to sell The Vegetarian Butcher to plant-based food company Vivera, marking a strategic shift in its portfolio focus. The binding offer from Vivera is currently under review, with the transaction expected to be completed by the third quarter of 2025, subject to regulatory approvals and standard closing conditions. The Vegetarian Butcher, originally founded by Jaap Korteweg, was acquired by Unilever in 2018 and has sin…

Unilever sells The Vegetarian Butcher to Vivera - RetailDetail EU

Dutch meat substitute producer Vivera is taking over its competitor De Vegetarische Slager (The Vegetarian Butcher) from Unilever, hoping that both companies will form a strong combination. Retail and food service Last November, Unilever announced it wanted to offload The Vegetarian Butcher, aiming to focus even more on its strongest brands. Meat substitutes have lost Unilever’s attention, as they are facing increasing competition and declining …