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Under financial and political pressure, the LGBTQ+ community is ‘putting the protest back in Pride’ celebrations

Across the country, Pride organizers in states like California, Colorado, Florida, Missouri, New York, Ohio, and Texas are facing a decline in corporate sponsorships for this year's Pride celebrations, but remain committed to holding the events.
This decline in corporate support is attributed to a combination of factors, including a right-wing backlash against Bud Light in 2023 following its partnership with transgender influencer Dylan Mulvaney, and a broader political climate involving the prior Trump administration's crackdown on diversity, equity, and inclusion efforts.
San Francisco Pride initially faced a $300,000 shortfall, while St. Louis Pride is about $150,000 short of its fundraising goal after losing a 30-year sponsorship with Anheuser-Busch, prompting organizers to scramble for funding through small business partnerships and grassroots efforts.
Suzanne Ford, president of San Francisco Pride, stated, "We are going to find the money," while Jeremy Phillippi, chairperson of Cincinnati Pride, asserted that Cincinnati Pride does not want to be associated with entities that do not stand with their community.
Organizers like Jordan Braxton, who remembers a smaller, more protest-focused Pride in St. Louis in June 1984, emphasize a return to the original spirit of resistance, with Braxton stating, "We're putting the protest back in Pride," and Ford urging people that "This is the year to show up for Pride.

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Under financial and political pressure, the LGBTQ+ community is ‘putting the protest back in Pride’ celebrations

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