Under Armour, Unless partner on plant-based sportswear collection

Under Armour, Unless partner on plant-based sportswear collection

The regenerative sportswear collection is “designed to decompose rather than pollute,” according to Under Armour Brand President Eric Liedtke.

Under Armour And UNLESS Debut Regenerative Sportswear Collection At Milan Design Week

MILAN  — April 7, 2025 — Under Armour, Inc. and UNLESS, Inc. are poised to lead a transformative shift in the sportswear industry during Milan Design Week by launching an innovative regenerative sportswear collection. The immersive experience at Fuorisalone, scheduled for April 8 to 10, 2025, offers a tactile journey that illustrates the regenerative cycle of plant-powered innovation – from plants to sportswear to compost and back to rebirth. Th…