Mulberry Raises £20m From Shareholders After Sales Plunge Lower
SOMERSET, UK, JUL 10 – Mulberry secured £20 million from top shareholders to fund its turnaround after a 21% revenue drop and growing losses amid a tough luxury market, the company said.
- In July 2025, Mulberry announced raising £20 million from its top shareholders, Challice and Frasers Group, amid a 21% revenue decline to £120.4 million for FY25.
- Mulberry's 21% revenue decline, driven by macroeconomic pressures and shrinking luxury demand, prompted a planned £20 million fundraising supported by its top shareholders.
- Mulberry’s revenue fell 21% to £120.4m by March 29, with pre-tax losses rising to £23.7m and gross margin dropping to 66.8%.
- Mulberry appoints James France as non-executive director, while closing 12 Asian stores, supported by major shareholders' involvement.
- Mulberry will partner with Liberty, Flannels, Harvey Nichols and John Lewis, rebuild core products, boost sell-through and invest in its wholesale channel to target FY26 revenue above £200m.
15 Articles
15 Articles

Mulberry raises £20m from shareholders after sales plunge lower
Bosses at the handbag maker said it has made ‘significant progress’ in its turnaround efforts.
Mulberry gets US $ 27 million funding to power its transformation plan amid revenue drop
The British leather handbag brand, Mulberry announced a funding of US $ 27 million amid a 21% drop in their annual revenue. Their funding was supported by Frasers Group and Challice but post the confirmation of funding, the brand’s share also fell by 5%. Amid their revenue fall from US $ 207 million in FY […] The post Mulberry gets US $ 27 million funding to power its transformation plan amid revenue drop appeared first on Apparel Resources.
Mulberry raises £20mn from shareholders to invest for growth; reports losses and falling turnover - InternetRetailing
Mulberry is to invest £20mn capital raised from existing shareholders in its growth strategy. News of the fundraising from shareholders Challice and Frasers Group came as the upmarket leather goods brand reported a fall in revenues and a narrowing of pre-tax losses. Mulberry reported pre-tax losses of £31.8mn – down from a £34.1mn loss last year – on revenues of £120.4mn (-21%). Within that, UK and digital revenue fell by 20%. Mulberry pointed…
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