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Mulberry Raises £20m From Shareholders After Sales Plunge Lower
SOMERSET, UK, JUL 10 – Mulberry secured £20 million from top shareholders to fund its turnaround after a 21% revenue drop and growing losses amid a tough luxury market, the company said.
In July 2025, Mulberry announced raising £20 million from its top shareholders, Challice and Frasers Group, amid a 21% revenue decline to £120.4 million for FY25.
Mulberry's 21% revenue decline, driven by macroeconomic pressures and shrinking luxury demand, prompted a planned £20 million fundraising supported by its top shareholders.
Mulberry’s revenue fell 21% to £120.4m by March 29, with pre-tax losses rising to £23.7m and gross margin dropping to 66.8%.
Mulberry appoints James France as non-executive director, while closing 12 Asian stores, supported by major shareholders' involvement.
Mulberry will partner with Liberty, Flannels, Harvey Nichols and John Lewis, rebuild core products, boost sell-through and invest in its wholesale channel to target FY26 revenue above £200m.