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Buy Now, Pay Later: Stricter Checks Will Block some Shoppers

UNITED KINGDOM, JUL 17 – New rules will require affordability checks and clearer terms to protect millions of UK BNPL users from rising debt and financial difficulty, FCA estimates 11 million used BNPL last year.

  • The Financial Conduct Authority announced new rules requiring stricter affordability checks for the £13 billion buy now, pay later market, effective July 15, 2026, in the UK.
  • The shift follows BNPL's rapid growth from £60 million in 2017 to over £13 billion in 2024 and longstanding campaigns to regulate what was previously unregulated credit.
  • Under the proposals, providers must ensure consumers can afford repayments, offer support if difficulties arise, and borrowers will gain rights to complaint through the Financial Ombudsman Service.
  • FCA interim director Alison Walters stated, "Credit is not right for everybody," emphasizing firms' flexibility in approach, while Clearpay reported that 48% of UK adults may use BNPL more after regulation.
  • These measures aim to protect consumers from unsustainable debt and foster trust, but some shoppers may be denied credit, signaling a balance between protection and innovation.
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The Sun broke the news in United Kingdom on Thursday, July 17, 2025.
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