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UK Sport 'condemns' Enhanced Games after GB Olympic medallist Ben Proud joins controversial event

Ben Proud cited distrust in anti-doping systems and low prize money as reasons for joining the Enhanced Games, which offers up to $250,000 per event and a $1 million record bonus.

  • Ben Proud, a 30-year-old Olympic swimmer, is the first British athlete to join the Enhanced Games, which permits performance-enhancing drugs banned by the World Anti-Doping Agency .
  • Proud previously won a silver medal in the 50m freestyle at the Paris 2024 Olympics and has held world and European championships.
  • The Enhanced Games will take place in Las Vegas in May 2026, offering $250,000 for event winners and $1 million for breaking world records.
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The British Olympic second Ben Proud turns his back on »traditional« swimming to instead participate in the controversial doping games in Las Vegas. Sports associations in his home country are horrified.

·Germany
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British swimmer Benjamin Proud, Olympic vice-champion in the 50-meter freestyle, has announced that he will compete in next year's controversial "Enhanced Games" competition in Las Vegas, where the use of doping and other banned substances will be allowed.

·Belgrade, Serbia
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British Olympic medallist Proud joins drug-fuelled Enhanced Games

Swimmer Ben Proud, who won an Olympic silver medal at Paris 2024, has become the first British athlete to join the Enhanced Games, a competition where athletes will be free to use performance-enhancing drugs.

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The Independent broke the news in London, United Kingdom on Wednesday, September 10, 2025.
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