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UK antitrust watchdog says Google may have to offer rival search options

  • On Tuesday, the UK's Competition and Markets Authority announced plans to grant Google a strategic market status, which would impose new rules on how its search services operate within the UK.
  • This follows a CMA investigation opened in January that examined whether Google's dominant search and advertising position delivers good outcomes for UK consumers and businesses.
  • The CMA released a roadmap outlining measures such as fair ranking guidelines, search choice screens, data portability, and enhanced oversight and influence for publishers regarding the use of their content.
  • Oliver Bethell, who oversees competition at Google, criticized the CMA's wide-ranging approach and cautioned that strict regulations might impact the pace of UK product releases and affect local businesses.
  • A final decision on Google's strategic market status is scheduled for October 13, potentially enabling the CMA to impose specific conduct rules to foster competition and innovation.
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TechXplore broke the news in on Tuesday, June 24, 2025.
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