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Home sellers cut asking prices on 3,000 properties a day

Rightmove said the average asking price reached £371,015 as buyers faced three-year-high mortgage rates and sales agreed fell 8% from a year earlier.

  • On Monday, property website Rightmove reported that sellers cut asking prices on more than 3,000 properties a day in September, the highest volume in 15 years.
  • Higher mortgage rates reaching three-year highs are placing significant pressure on affordability, forcing sellers in previously resilient markets to adjust pricing downward to match constrained buyer budgets.
  • Rightmove data shows average price reductions of nearly 7%, or nearly £21,000, for typical homes; properties requiring cuts take 119 days to sell versus 39 days for single-priced listings.
  • National average asking prices rose 1.0% to £371,015 in October, though values remain 'virtually flat' compared to last year. London prices increased 2.5% to £673,942 but remain 1.7% lower annually.
  • Buyers remain cautious ahead of finance minister John Healey's budget later this month, with some first-time buyers awaiting details on the First Home Scheme. Propertymark chief executive Nathan Emerson said future stability depends on evolving inflation and interest rates.
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+2 Reposted by 2 other sources
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£3,575 jump in the average price tag on a home in October – Rightmove

Despite the asking price increase in October, there are signs that higher mortgage rates are stretching home buyers’ budgets, the website said.

·London, United Kingdom
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UK housing market showing signs of mortgage rates impact, Rightmove says

·London, United Kingdom
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Reuters broke the news in London, United Kingdom on Sunday, October 18, 2026.
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