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Home sellers cut asking prices on 3,000 properties a day

Rightmove said the cuts reflect a record seasonal supply and weaker affordability as mortgage rates rise, with reduced homes taking twice as long to sell.

  • On Monday, Rightmove reported UK asking prices rose 1.0% month-on-month to £371,015 in October, though values remain "virtually flat" compared to a year earlier.
  • Colleen Babcock, property expert at Rightmove, said rising mortgage rates are "really beginning to hit buyers' budgets," forcing sellers in cheaper areas to lower prices despite affordability pressures.
  • Sellers cut asking prices on more than 3,000 properties daily in September, the highest monthly volume in 15 years, while total housing inventory reached its highest level since 2014.
  • Zoopla data shows agreed sales fell 9% while homes for sale rose 5% compared to a year earlier, reflecting buyers' increased caution amid mortgage rate pressures.
  • London bucked the national trend with asking prices rising 2.5% monthly to £673,942, as vendors capitalized on traditional autumn buyer activity before Christmas.
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Sellers in the UK reduced the asking price of more than 3,000 properties a day on average in September. This is the highest number in a single month for 15 years, according to data from Rightmove, provided to the BBC. The high number of adjustments is linked to a surplus of homes on the market and sellers' expectations that do not match actual demand. The proportion of properties listed that are subsequently reduced peaked in 2023 and remains re…

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£3,575 jump in the average price tag on a home in October – Rightmove

Despite the asking price increase in October, there are signs that higher mortgage rates are stretching home buyers’ budgets, the website said.

·London, United Kingdom
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Reuters broke the news in London, United Kingdom on Sunday, October 18, 2026.
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