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UK grocery inflation eases to 3.8% in April, says Worldpanel

Worldpanel by Numerator said promoted-item spending rose 7.8% as grocery sales increased 0.9% and Lidl hit an 8.4% market share.

  • Data from Worldpanel by Numerator showed British grocery inflation eased to 3.8% in the four weeks to April 19, down from 4.3% in the previous period.
  • Households are increasingly seeking out deals as spending on promoted items rose 7.8% year-on-year, reflecting concerns about rising prices.
  • Spending at Tesco and Sainsbury rose 4.3% and 4.5% respectively, while sales in the four weeks to Easter Sunday, April 5, increased 14.9% compared to last year.
  • Separate data from the British Retail Consortium showed overall shop price inflation decreased to 1.0% in April, though shoppers were warned the Middle East conflict has "not yet" filtered through to shelves.
  • Fraser McKevitt, head of retail and consumer insight at Worldpanel, noted shoppers did not hold back on staples this year, while Lidl and Ocado emerged as the fastest-growing retailers.
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Reuters broke the news in United Kingdom on Tuesday, April 28, 2026.
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