Uganda Targets Swiss Luxury Market to Drive Economic Growth

Uganda targets Swiss luxury market to drive economic growth

BERN, Switzerland — Uganda launched a major economic diplomacy drive in Switzerland this week, targeting the country’s $23 billion outbound travel market to help fuel a plan to expand the Ugandan economy to $500 billion by 2040. The campaign centers on high-profile appearances at two influential tourism exhibitions: the Bern Ferienmesse, which attracts up to 20,000 visitors through Jan. 25, and FESPO Zurich, which expects more than 42,000 visito…

Uganda Targets Swiss Tourism Market at Bern and Zurich Exhibitions

Bern / Zurich — Uganda is set to deepen its engagement with the Swiss tourism market through participation in two major travel exhibitions—the Bern Ferienmesse and Zurich FESPO—scheduled to take place between late January and early February 2026. The Bern Ferienmesse will run from January 22 to 25 at BERNEXPO in the Swiss capital, while Zurich FESPO, Switzerland’s largest travel and leisure fair, will be held from January 29 to February 1 at Mes…