UFU urges consumers to ask one question as local beef farmers face growing pressure

UFU urges consumers to ask one question as local beef farmers face growing pressure

The UFU is encouraging consumers to question the origin of the beef they purchase this World Cup. Local beef farmers are being urged to put the spotlight on the origin of the meat on consumers’ plates this summer, as the Ulster Farmers’ Union launches a new campaign amid mounting concerns over imports, falling farmgate prices and growing pressure on the beef sector. The UFU’s ‘Where Is Your Beef From?’ campaign is running throughout the FIFA Wor…