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Uber launches in-car ads in NYC: implications for marketers
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Uber launches in-car ads in NYC: implications for marketers
Uber is bringing backseat video ads to New York City—but with a data-driven twist.Starting this June, the ride-hailing giant will roll out video ad content via JourneyTV, its in-car ad platform, across Uber vehicles fitted with tablets in NYC.This move follows a major regulatory shift: last year’s repeal of the city’s ban on in-car advertising for ride-hailing vehicles.While many New Yorkers have long complained about the intrusiveness of backse…
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