The Global Markets Management class began with a warning: to export a product it is not enough to consult Market Access Map tariffs or ITC trade statistics. First you have to identify the market’s ‘pain point’: what the buyer really wants and needs. That requires commercial intelligence. Winning, also in export, starts by understanding the other.
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The Global Markets Management class began with a warning: to export a product it is not enough to consult Market Access Map tariffs or ITC trade statistics. First you have to identify the market’s ‘pain point’: what the buyer really wants and needs. That requires commercial intelligence. Winning, also in export, starts by understanding the other.