Two-thirds of Americans want their childhood products to come back

Survey says two-thirds of Americans willing to pay extra to revive retired products

INDIANAPOLIS (WISH) — A study released this month found 2 in 3 Americans would pay extra to have their favorite retired products revived. The poll of 2,000 U.S. adults, commissioned by UserTesting and conducted by Talker Research, found the average person would pay 32% more for products they once loved to be brought back by their favorite brands. More than half, 55%, said retired products are more valuable to them than anything brands currently …

Remember when? Study finds US adults want nostalgic products back on shelves

Remember the days of the iPod Shuffle and Planter’s PB Crisps? Would you pay to see your childhood toys and snacks resurrected? According to a study released Tuesday by Talker Research and UserTesting, two-thirds of Americans would pay more — 32%, on average — for their favorite childhood products to return to shelves, according The study, which surveyed 2,000 U.S. adults, also found that more than half of surveyed adults (55%) feel retired prod…

Two-thirds of Americans want their childhood products to come back

Which long-gone products would you want to make a comeback? A new study has found two in three Americans would pay extra to have their favorite retired products revived. The poll of 2,000 U.S. adults found the average person would…

Two-Thirds of Adults Want Their Favourite Childhood Products to Make a Comeback!

Ever wish you could turn back time and get your hands on the nostalgic products from your childhood? You’re not alone! A new study reveals that two in three adults would pay extra to bring back their favourite discontinued products. The average person would pay 32% more if their most beloved items made a comeback. Why the Obsession With Nostalgia? Over half (55%) of respondents said that retired products hold more value than anything brands curr…

Who said nostalgia didn't sell? Certainly not the collectors, who have turned into real treasure hunters in recent years. It must be said that there is no shortage of good deals, and that it is enough for an old dusty toy found at the bottom of an attic to attract connoisseurs. However, it is not those that can be found at the moment in store that sell themselves a fortune, but rather the old models of the 1980s. Examples include the licenses Mo…

New UserTesting Global Study Finds Brand Loyalty

More than two-thirds of consumers are willing to pay extra for products from brands they love UserTesting, the leading provider of human insights for the enterprise, reveals that brand loyalty isn’t just holding steady in 2025—it’s becoming a safe haven for consumers navigating higher prices and watching their wallets. According to a new global study surveying 4,000 consumers across the United States, Australia, and the United Kingdom, more tha…