Two Romanian meat industry leaders enter the ready-to-cook market

Two Romanian meat industry leaders enter the ready-to-cook market

Two of the strongest local groups in Romania’s meat industry, Poultry Investment and Authentic Meat, have joined forces to enter the ready-to-cook segment, a market still dominated by imported goods. Together, the companies oversee operations with combined revenues of more than 100 million euros and over 1,200 employees. The newly created company, Meat Partners SRL, has launched under the Puiul de Crăiești brand the Bistro range – fresh, ready-t…