US EditionTwix ad banned in UK for encouraging unsafe driving
- The Advertising Standards Authority banned a Twix chocolate TV advert in March 2025 for encouraging unsafe driving in the UK.
- The ban followed five complaints that the ad depicted driving likely breaching Highway Code rules and was irresponsible to air.
- The ad showed a car chase on a realistic isolated road with cars driving on one side, skid marks, and speed emphasized in the scenes.
- The ASA determined that the driving actions shown in the advertisement could pose serious risks if attempted on actual public roads and decided that the ad should no longer be broadcast in its existing version.
- Mars Wrigley, owner of Twix, defended the cinematic ad as absurd and removed from reality but was told not to condone irresponsible driving in future advertising.
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Twix adverts banned over fears chocolate bar commercial encouraged car chases
The TV and similar video-on-demand ads showed a man in a car chase which resulted in his vehicle and an identical, caramel-coloured car sandwiched on top of each other, like a Twix
·Leicester, United Kingdom
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Twix Advertisement Banned In The UK For Being Too Badass
You know how in TV ads for new cars there's always a disclaimer that says something along the lines of, "Professional driver on a closed course. Do not attempt," and we all wonder how anyone could be so stupid that those warnings are necessary?Well, apparently, across the pond in the United Kingdom, they're concerned that people may try to replicate impossible feats of driving that they saw in an ad for a candy bar.According to the BBC, candy gi…
·Nashville, United States
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Coverage Details
Total News Sources50
Leaning Left7Leaning Right9Center17Last UpdatedBias Distribution52% Center
Bias Distribution
- 52% of the sources are Center
52% Center
L 21%
C 52%
R 27%
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