TVs in Cocktail Bars Are Divisive — but Can They Be an Asset?

TVs in Cocktail Bars Are Divisive — but Can They Be an Asset?

The night of the “Love Island” finale last month, I stumbled into the Waiting Room, a cavernous cocktail bar on a quiet block in downtown Hoboken. On screen, the lusty contestants paired off; in the bar, the overwhelmingly female crowd erupted — jeering and howling as if they were watching a championship game. Aperol Spritzes flowed, charcuterie boards vanished, and every eye remained glued to the giant projection TV near the entrance until the …