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Turrones Picó: the Incredible Secret Behind Its Benefits
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In the 1920s, Antonio Picó Mira founded Turrones Picó in the tourist epicenter of Spain: Jijona, in Alicante. Now, a century later, the company goes through one of the best moments of its history, especially after the pandemic. Invoicing has taken off to record figures and profits have multiplied. An achievement that is not only explained by the increase of the turrono (in fact there has been an improvement of margins), but also by a successful …
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