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Turn Data and AI Into Measurable Outcomes: Comcast Advertising’s Dawn Williamson – Beet.TV
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Turn Data and AI Into Measurable Outcomes: Comcast Advertising’s Dawn Williamson – Beet.TV
NEW YORK – Artificial intelligence is already being put to work where it matters most: making ads smarter and cheaper, says Dawn Williamson, chief revenue officer at Comcast Advertising. “AI is an incredible asset that we all have,” Williamson said in this interview at the IAB NewFront with Beet.TV contributor David Kaplan. “One of the things that we are immediately leveraging AI for is optimizing campaigns.” That means better scheduling, sharpe…
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