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Exclusive: Viewpoint - TikTok's Impact on the Toy Industry
In the September issue of Toy World, Asha Bhalsod, founder of Etopia Consultancy, shares her thoughts on why TikTok could be the new Amazon for toys. “10 years ago, many brands dismissed Amazon,” writes Asha. “‘Our customers don’t buy toys online,’ they said. Fast-forward to today and Amazon dominates and outpaces nearly every other retailer of toys. In 2025, we’re seeing a similar pattern playing itself out again, but this time with TikTok. If …
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3 Articles
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tz.deSchleich figures. Children have been playing with them for decades and are still doing it today. However, the company is currently in crisis, as a report suggests. An old-known manager returns.
Exclusive: Viewpoint - TikTok's impact on the Toy industry
In the September issue of Toy World, Asha Bhalsod, founder of Etopia Consultancy, shares her thoughts on why TikTok could be the new Amazon for toys. “10 years ago, many brands dismissed Amazon,” writes Asha. “‘Our customers don’t buy toys online,’ they said. Fast-forward to today and Amazon dominates and outpaces nearly every other retailer of toys. In 2025, we’re seeing a similar pattern playing itself out again, but this time with TikTok. If …
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Total News Sources3
Leaning Left0Leaning Right0Center2Last UpdatedBias Distribution100% Center
Bias Distribution
- 100% of the sources are Center
100% Center
C 100%
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