TTYL: Three years later, has Lush’s digital gamble paid off?
Summary by cosmeticsdesign.com
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TTYL: Three years later, has Lush’s digital gamble paid off?
CosmeticsDesign US spoke with Lush Chief Digital Officer Jack Constantine to discuss how the company has fared in the three years since leaving mainstream social media platforms, including the investment in owned channels and focus on community-driven engagement.
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