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Honda warns of $3bn hit from Donald Trump’s tariffs

Honda Motor Co., based in Tokyo, warned on May 13, 2025, that President Donald Trump's tariffs will worsen its earnings through the fiscal year ending March 2026.
The warning follows a 24.5% profit decline last fiscal year and the collapse of talks to integrate Honda's business with Nissan Motor Corp.
Honda projects a 70% profit drop to 250 billion yen and plans to shift auto production to U.S. Plants while reconsidering investments.
Executive Vice President Noriya Kaihara indicated that the tariffs imposed by the Trump administration could reduce Honda's operating profit by approximately 650 billion yen for the fiscal year ending in March 2026, while CEO Toshihiro Mibe emphasized that all related decisions would be approached with utmost caution.
This situation suggests sustained pressure on Honda’s profitability and indicates broader challenges for Japanese exporters amid tariff uncertainty.

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