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Trump won with major inroads among minority voters: Research

  • Kamala Harris lost the 2024 U.S. presidential election to Donald Trump in November across multiple states.
  • Her loss sparked debate on whether Democratic defeat stemmed more from voter turnout problems or difficulties in persuading voters.
  • Pew Research analysis shows Trump expanded a more racially diverse coalition, gaining notably among Hispanic, Black, and younger voters, and retaining 85% of his 2020 supporters.
  • Trump won non-2020 voters 54% to 42%, and his 12-point Latino vote gain helped him secure 312 Electoral College votes and the popular vote.
  • The results suggest that higher turnout likely would not have changed the final margin, indicating both turnout and persuasion challenges for Democrats in 2024.
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NBC News broke the news in United States on Sunday, January 19, 2025.
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