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Trump calls on Cracker Barrel to restore its old logo

President Donald Trump urged Cracker Barrel to revert its logo change after conservative backlash, highlighting a billion-dollar publicity opportunity, the company said in a Monday statement.

  • President Donald Trump called on Cracker Barrel to restore its old logo, saying the company should "admit a mistake based on customer response" and manage "better than ever before."
  • Trump said Cracker Barrel got "a Billion Dollars worth of free publicity" from the controversial rebranding and should "have a major News Conference today."
  • Cracker Barrel previously acknowledged it "could've done a better job sharing who we are and who we'll always be" regarding the logo change that removed the "Uncle Herschel" character and "Old Country Store" phrase.
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The Courier-TimesThe Courier-Times
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Trump joins backlash against US restaurant Cracker Barrel

US President Donald Trump on Tuesday urged restaurant chain Cracker Barrel to go back to its old logo, after its rebrand sparked a furious, culture war-fueled backlash.

·New Castle, United States
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  • 36% of the sources are Center, 36% of the sources lean Right
36% Right

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Just the News broke the news in Washington, United States on Tuesday, August 26, 2025.
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