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Troovy’s latest campaign uses co-creation and storytelling to launch a child-designed snack
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Troovy’s latest campaign uses co-creation and storytelling to launch a child-designed snack
Healthy snacking for kids has long tried to strike a balance between nutrition and excitement, and brands have traditionally leaned on education, claims and persuasion to bridge this gap. Troovy, a kids’ brand rooted in healthier snacking choices, enters this space with a different belief altogether: ‘healthy snacking for kids’ becomes exciting when kids help shape it. Bringing this philosophy to life through its latest campaign, the brand moves…
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