Triton and RCS Launch Programmatic Radio Ads – RadioToday

Triton Digital opens RCS stations in 120 countries to programmatic ads

Both companies sit inside iHeartMedia, which targets $200m programmatic revenue in 2026. Stations gain digital demand on existing playout software. At what CPM?

Triton and RCS launch programmatic radio ads – RadioToday

Broadcasters using RCS software can now access programmatic advertising through a new partnership with Triton Digital. The integration connects RCS’s broadcast playout software with Triton’s ad buying platform, allowing over the air radio inventory to be made available through workflows already used by advertisers buying streaming audio and podcast inventory. The partnership is designed to give RCS broadcasters access to digital advertising budg…

Triton Digital and RCS Bring Programmatic Advertising to Over-the-Air ...

Triton Forges Partnership With RCS

• Triton Digital announced a strategic partnership with RCS, bringing programmatic advertising capabilities to over-the-air (OTA) radio. By connecting RCS' broadcast playout software with Triton's ad-buying platform, broadcasters can now monetize traditional radio inventory through automatic, data-driven workflows. This partnership links RCS' playout capabilities directly to Triton's programmatic platform; broadcasters can make their OTA invento…

Triton Digital partners with RCS to bring programmatic ad buying to OTA radio

Triton Digital has announced a strategic partnership with RCS to bring programmatic advertising capabilities to over-the-air (OTA) radio. The collaboration links RCS’ broadcast software playout capabilities to Triton’s programmatic ad-buying […]

Triton Digital, RCS Worldwide Integrate For OTA Programmatic

Triton Digital and RCS Worldwide have integrated their platforms, letting broadcasters running RCS's playout software transact programmatic ads on their existing infrastructure. This extends automated ad buying to over-the-air radio inventory.