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TRG ANNOUNCES NEW CEO

  • Pete Lempert will become the new CEO of TRG on March 31, 2025, succeeding Glenn Dady, who is retiring.
  • Lempert has been with TRG since 1994, leading brands like Corona and Nokia.
  • Dady praised Lempert's unique skillset, combining creativity and business acumen.
  • Lempert expressed honor in leading TRG, emphasizing the agency's commitment to creativity.
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Cherokee PhoenixCherokee Phoenix
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TRG ANNOUNCES NEW CEO

Pete Lempert, marketing and advertising veteran, will assume role March 31

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Dallas InnovatesDallas Innovates

Dallas Ad Agency TRG Announces Longtime Principal as Its New CEO

Dallas Innovates, Every Day: Here's what's new + next in North Texas. Longtime principal Pete Lempert will succeed Glenn Dady as CEO of Dallas-based advertising agency TRG, effective March 31, the agency announced. Lempert joined TRG, formerly known as The Richards Group, in 1994. He has led business for brands such as Corona Beer, Nokia, Advance Auto Parts, Amstel Beer, Learjet, Mohawk Flooring, Charles Schwab, Orkin, Sewell Automotive Cos.,…Th…

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KWWL broke the news in Waterloo, United States on Wednesday, March 19, 2025.
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