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Turkish Demet Mutlu and Trendyol Are Making a Foray Into the Greek Market

Summary by Protothema
With a valuation of $16.5 billion, 250,000 sellers and the support of Alibaba and SoftBank, the Turkish "decacorn" that Mutlou created while she was a student at Harvard, is preparing to open the marketplace to Greek businesses, signaling changes in the retail map.

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With a valuation of $16.5 billion, 250,000 sellers and the support of Alibaba and SoftBank, the Turkish "decacorn" that Mutlou created while she was a student at Harvard, is preparing to open the marketplace to Greek businesses, signaling changes in the retail map.

It was 2010, just 16 years ago, when a couple from Turkey decided to create their own e-commerce platform for fashion.More...

·Greece
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CNN Greece broke the news in Greece on Sunday, February 15, 2026.
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