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Trek CEO regrets decisions from COVID bike boom — but has confidence in the future

Summary by Wisconsin Public Radio
The demand for bikes during the pandemic gave Trek the best years in the company’s history. But after COVID, the bike bubble popped, leaving sales in the red. The Waterloo-based company had its most recent round of layoffs in October.

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Wisconsin Public RadioWisconsin Public Radio
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Trek CEO regrets decisions from COVID bike boom — but has confidence in the future

The demand for bikes during the pandemic gave Trek the best years in the company’s history. But after COVID, the bike bubble popped, leaving sales in the red. The Waterloo-based company had its most recent round of layoffs in October.

·Madison, United States
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Wisconsin Public Radio broke the news in Madison, United States on Tuesday, October 27, 2026.
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