US EditionTravis Scott Named Oakley’s First Chief Visionary in Bold New Partnership
- On June 24, 2025, Oakley appointed Travis Scott as its inaugural Chief Visionary, launching a multi-year creative collaboration based in Southern California.
- This appointment follows years of Scott wearing Oakley gear on his record-breaking Circus Maximus tour and builds on his long-time fandom for the brand.
- Travis Scott, alongside his creative team, will partner with Oakley's design staff to develop new product lines, reinterpret classic designs from the brand’s archive, and shape the direction of future offerings.
- Scott expressed that he draws motivation from challenges others believe are impossible, emphasizing that their collaboration aims to innovate and expand creative boundaries.
- Oakley's president Caio Amato characterized the partnership as an effort to unite the brand's heritage with innovation, marking an exciting and transformative milestone in Oakley's story.
11 Articles
11 Articles
Travis Scott Named Chief Visionary at Oakley in Multi-Year Deal
Travis Scott just secured a new title: Chief Visionary at Oakley. Video The rapper and producer has joined the iconic eyewear brand in a multi-year deal that goes far beyond a standard celebrity endorsement. This marks the first time Oakley has ever awarded someone that title. Scott, a longtime fan of the brand, is stepping into a creative leadership role, although Oakley has not yet revealed the full scope of what “Chief Visionary” will entail.…
Some wonder how it had not happened before, but the wild and breaking energy of the Texan rapper is going to be part of the new creative stage of the most disruptive and futuristic glasses that exist.
Travis Scott Joins Oakley as First 'Chief Visionary' - Beats, Rhymes and Lists
Travis Scott is now Oakley’s first-ever ‘Chief Visionary’, marking a new partnership between the musician and the iconic sunglasses brand.The deal is expected to last several years, though the specifics of Scott’s role remain slightly vague.Scott expressed excitement over blending Oakley’s legacy with futuristic designs, emphasizing innovative approaches.Oakley’s President highlighted Scott’s creativity and purpose as vital in defining their bra…
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