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Tommy Hilfiger Welcomes American Football Icon Travis Kelce as Global Brand Ambassador and Creative Collaborator
Travis Kelce will star in Tommy Hilfiger’s fall 2026 campaign and help design a collection available in sizes XS to XXL, extending through spring 2027.
- On Monday, March 30, 2026, Tommy Hilfiger announced Kansas City Chiefs tight end Travis Kelce as the brand's newest Global Brand Ambassador and Creative Collaborator, extending through the 2026-2027 football season.
- Hilfiger's history of blending sports and hip-hop culture informed the partnership; the brand previously worked with athletes Lewis Hamilton and Rafael Nadal, and Hilfiger described Kelce as a "magnetic" figure expressing style with authenticity.
- Kelce's fashion profile has grown significantly over the past year, turning game day tunnel walks into style events featuring Tom Ford and Thom Browne; he will wear Hilfiger designs throughout his 14th season with the Chiefs.
- Kelce said, "Getting to work with Tommy and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true," regarding a limited Spring 2027 collection reinterpreting brand icons.
- The campaign will follow Kelce through an imagined New York setting with surprise appearances; however, Hilfiger declined to confirm if the star will make his runway debut this September, saying it is "to be determined.
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Gigi Hadid Hypes Up Travis Kelce After He's Named Tommy Hilfiger's New Brand Ambassador
Hadid praised her BFF Taylor Swift's fiancé in the comment section on Tommy Hilfiger's Instagram announcing the news Gigi Hadid (left); Travis Kelce.Credit: Arturo Holmes/Getty; Dia Dipasupil/GettyNEED TO KNOWTravis Kelce was announced as the new global brand ambassador and creative collaborator of Tommy Hilfiger on Monday, March 30Gigi Hadid hyped up the Kansas City Chiefs tight end, who's set to wed her friend Taylor Swift after the couple's e…
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Coverage Details
Total News Sources19
Leaning Left3Leaning Right4Center5Last UpdatedBias Distribution42% Center
Bias Distribution
- 42% of the sources are Center
42% Center
L 25%
C 42%
R 33%
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