US EditionTransUnion’s Brian Silver: AI Will Need a ‘Validation Path’ to Real Consumers – Beet.TV
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TransUnion’s Brian Silver: AI Will Need a ‘Validation Path’ to Real Consumers – Beet.TV
CANNES – What happens when an AI identifies a perfect customer persona that doesn’t actually exist? While AI models can optimize campaigns with breathtaking speed and efficiency, some theories suggest this could make knowing a real person’s identity less critical. For Brian Silver, EVP of marketing solutions at TransUnion, that creates a need for a “validation path” to connect AI-generated insights back to a real, flesh-and-blood consumer. The n…
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