Gen Z South Africans Make Ends Meet Through Hustle and Pragmatism – The Mail & Guardian

Gen Z South Africans make ends meet through hustle and pragmatism – The Mail & Guardian

Despite earning less than R5 000 a month, more than half of South Africa’s Generation Z are somehow saving up to R1 800 a month.  This is according to the Gen Z Economy Report by Student Village, which specialises in the youth market, and the trend analysis company, Flux Trends.  Drawing from 932 interviews with 18 to 30-year-olds across the country, the report refutes long-standing myths of Gen Z being financially reckless and idle and instead …

A Salute to the Kasi Hustle - By Tshidiso Masopha

By Tshidiso Masopha Pepsi’s Big Up campaign is all about giving props where they’re due — to the real MVPs of the kasi: the side-hustlers, dream-chasers, and self-made legends who somehow make magic with a budget that would barely cover Wi-Fi. To turn up the volume, Pepsi called in the big guns: Oskido, one of our music icons, is a living and breathing masterclass in turning hustle into history. He steps in as mentor-in-chief, dropping gems and …

Trade Intelligence Releases SA Gen Z Shopper Insights

South Africa's Gen Z — those aged roughly 15 to 27 — are a generation shaped by disruption. Born into democracy but coming of age in economic uncertainty, digital acceleration and social reinvention, they are navigating adulthood on their own terms. Slowly but surely, they`re leaving their mark on retail, too, says the team at Trade Intelligence.