'Trade Desk is the Spirit Airlines of the DSP world': Overheard at the Digiday Programmatic Marketing Summit

'Trade Desk is the Spirit Airlines of the DSP world': Overheard at the Digiday Programmatic Marketing Summit

CTV measurement woes and DSP fragmentation — not third-party cookies — are the main concerns for agency execs in programmatic.

On the Digiday Programmatic Marketing Summit, a conversation was held about how the DSP world's biggest players were once again represented by Trade Desk, who appear to be the spirit airlines of the DSP world

The Digiday Programmatic Marketing Summit in Palm Springs, California, had a discussion on Google's recent reintroduction of third-party cookies,...