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Toys “R” Us Ushers in the Holiday Season with New Stores and Worldwide Activations

Summary by The Toy Book
Toys “R” Us is charging into the holiday season with its largest growth year yet, marking 100 days until Christmas with a record-breaking global presence. The retailer now spans more than 1,500 stores and e-commerce platforms across more than 35 countries. In the U.S., Toys “R” Us is expanding in partnership with Go! Retail Group, with 10 new flagship stores and 20 seasonal shops slated to open by year’s end. This weekend, Toys “R” Us is openi…
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The Toy Book broke the news in on Tuesday, September 16, 2025.
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