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Toyota to bring mini trucks to US market

Toyota says the low-speed truck will be sold only to fleets at first and could expand to limited retail sales if demand is strong.

  • Toyota announced on Tuesday it is reviving the Scion brand as 'Scion by Toyota,' with the 11-foot-long KEI-01 truck entering production at Toyota Motor Manufacturing Indiana for fleet customers in the second half of 2027.
  • Repositioned as a 'freedom lab,' Scion shifts from targeting young buyers to capturing niche markets through utility and mobility innovation with the compact, right-hand-drive vehicle.
  • The KEI-01 features a 660cc three-cylinder engine and 600-pound payload capacity, complying with federal Low-Speed Vehicle requirements with a maximum speed limited to 25 miles per hour.
  • President Trump encouraged the move, targeting fleet operators including small businesses and farmers. Toyota may consider limited retail sales later depending on demand and operational considerations.
  • Alongside the KEI-01, Toyota showcased the BKE Concept scooter and the Scion SxS Concept, emphasizing experimental mobility solutions. Both concept vehicles remain in development with no formal production timeline announced.
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toyota.com broke the news on Tuesday, November 10, 2026.
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